Long Live Print.
Words, stories and ideas straight from Mingo's brain to yours
Our story is all about bringing yours to life. But how do we do that? Good question. Here, we offer a behind-the-scenes glimpse of the various printing methods we utilized to execute our latest direct mailer, “Isn’t it nice when you control the ending?” We start with an attention-grabbing concept. In this case, it’s about...
There’s a certain process to design and creativity that we tend to follow: research, plan, create, analyze. But what if we’re missing a step? Where does happiness play into the mix?
Narrative is what gives human experience meaning. Narrative is what triggers emotion, and empathy.
Here’s the thing: consumers crave stories, and the recent rise of “narrative branding” proves as much.
In any industry, as in life, the best way to reach hearts and minds is through a story well-told. A brand without a narrative is a brand without customers.